After years of trying to conform to beauty standards, I finally embraced my natural curls in 2012. Frustrated by products filled with harsh chemicals and ones that never seemed to last, I created Olew – a brand by a curly, for curlies.

Olew reflects my personal journey of self-love and celebrates both my Welsh roots and curly heritage. Every formula is thoughtfully crafted with the finest ingredients, ensuring your curls get the care they deserve. We've grown into a brand that stands for quality, authenticity, and empowerment—helping you wear your curls with pride and confidence.

- Elinor, Founder.

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  • Olew Curl Cream

    Olew Curl Cream

    Precio habitual
    £16.99
    Precio habitual
    Precio de venta
    £16.99
  • Refresh Mist

    Refresh Mist

    Precio habitual
    £17.00
    Precio habitual
    Precio de venta
    £17.00
  • Olew styling trinity

    Olew styling trinity

    Precio habitual
    £46.99
    Precio habitual
    Precio de venta
    £46.99
  • Olew signature collection

    Olew signature collection

    Precio habitual
    £130.00
    Precio habitual
    Precio de venta
    £130.00

You may also like

Button label
  • Olew Curl Cream

    Olew Curl Cream

    Precio habitual
    £16.99
    Precio habitual
    Precio de venta
    £16.99
  • Refresh Mist

    Refresh Mist

    Precio habitual
    £17.00
    Precio habitual
    Precio de venta
    £17.00
  • Olew styling trinity

    Olew styling trinity

    Precio habitual
    £46.99
    Precio habitual
    Precio de venta
    £46.99
  • Olew signature collection

    Olew signature collection

    Precio habitual
    £130.00
    Precio habitual
    Precio de venta
    £130.00